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淺談汽車禮品

汽車 4s 禮品目的:
 汽車

1、提升老車主回店量

2、促進整車銷售量

3、提高客戶的滿意度

4、提升自己的利潤。

汽車 4s 店禮品類別

進店迎賓禮:凡到 4S 店的朋友,可以獲得精美實用迎賓禮。進店迎賓禮主要是一些價值低,便於承載廣告效果,為客戶日常需要的禮物。例如,塑料水杯、萬用火柴、汽車  造型筆、指甲剪、鑰匙扣、紙巾抽、滑鼠墊、廣告扇,任選其一。
鑰匙扣

試駕體驗禮:如果客戶對某款車感興趣,不妨讓他親身感受,試乘試駕一下該款車型,可送一些小禮物以做紀念。例如,便攜餐具、打火機、汽車杯、CD 盒、運動帽、軍刀等。

禮品推薦:

Plastic Opener with BracketKW-387
Plastic Opener with Bracket
Plastic Opener with Bracket
KW-387
KW-387
4.9 386
Very good!
0.00 2099-12-31
Plastic Opener with Bracket
Quick View
Push Ball PenPE-018
Push Ball Pen
Push Ball Pen
PE-018
PE-018
4.9 201
Very good!
0.00 2099-12-31
Push Ball Pen
Quick View
Bottled Promotional NapkinPN-011
Bottled Promotional Napkin
Bottled Promotional Napkin
PN-011
PN-011
4.9 151
Very good!
0.00 2099-12-31
Bottled Promotional Napkin
Quick View

訂車答謝禮:到店訂車,即送客戶精美禮品答謝相贈。訂車答謝禮品主要是用來維系客戶關系,所以禮品要有一定檔次。例如,車載空氣凈化器、高檔相框、香水座、多功能抱枕等。

禮品推薦:

Elasticity Bone PillowOD-165
Elasticity Bone Pillow
Elasticity Bone Pillow
OD-165
OD-165
4.9 19
Very good!
0.00 2099-12-31
Elasticity Bone Pillow
Quick View
Photo FramePF-167
Photo Frame
Photo Frame
PF-167
PF-167
4.9 109
Very good!
0.00 2099-12-31
Photo Frame
Quick View
Multifunctional PillowWM-027
Multifunctional Pillow
Multifunctional Pillow
WM-027
WM-027
4.9 182
Very good!
0.00 2099-12-31
Multifunctional Pillow
Quick View

購車感恩禮:所有購買汽車的消費者,或者介紹朋友來買車的,都可獲得一份大禮作為感恩,因為客戶剛購得新車,送的禮品要車上能用的最為實用,為客戶的有車生活增添  色彩,例如,車載空氣凈化器、高檔香水座、車載冰箱、車牌框、高檔皮具等。

禮品推薦:

Anion Dedusting Car Air PurifierBD-208
Anion Dedusting Car Air Purifier
Anion Dedusting Car Air Purifier
BD-208
BD-208
4.9 297
Very good!
0.00 2099-12-31
Anion Dedusting Car Air Purifier
Quick View
Car Mini Vacuum CleanerCU-002
Car Mini Vacuum Cleaner
Car Mini Vacuum Cleaner
CU-002
CU-002
4.9 64
Very good!
0.00 2099-12-31
Car Mini Vacuum Cleaner
Quick View
Leather Corporate SetST-629
Leather Corporate Set
Leather Corporate Set
ST-629
ST-629
4.9 164
Very good!
0.00 2099-12-31
Leather Corporate Set
Quick View

服務饋贈禮:4S 店的目前的主要利潤來源是服務,為了留住客戶回店保養。各專營店一年可做 2-3 次服務饋贈活動,每次活動可通過一些精致使用且價值不太高的禮品來吸引客戶來電參加活動,例如,車載空氣凈化器、汽車垃圾桶、高爾夫毛巾、便攜家水桶、高檔紙巾盒、汽車收納袋、雨傘等。

禮品推薦:

Car DustbinCU-001
Car Dustbin
Car Dustbin
CU-001
CU-001
4.9 263
Very good!
0.00 2099-12-31
Car Dustbin
Quick View
Multi-function Tool FlashlightLD-235
Multi-function Tool Flashlight
Multi-function Tool Flashlight
LD-235
LD-235
4.9 189
Very good!
0.00 2099-12-31
Multi-function Tool Flashlight
Quick View
Phone Sucker HolderMP-064
Phone Sucker Holder
Phone Sucker Holder
MP-064
MP-064
4.9 474
Very good!
0.00 2099-12-31
Phone Sucker Holder
Quick View

積分回饋禮:積分換購禮主要是促使客戶來店消費,因此積分禮可選擇一些實用且能吸  引客戶的禮品,例如,車載空氣凈化器、固體香水、野餐冰包、高檔皮具、戶外帳篷、移動電源、車載吸塵器、車載 MP3 等。

禮品推薦:

Square Car Cube ChargerBD-114
Square Car Cube Charger
Square Car Cube Charger
BD-114
BD-114
4.9 408
Very good!
0.00 2099-12-31
Square Car Cube Charger
Quick View
Car Air PurifierKW-221
Car Air Purifier
Car Air Purifier
KW-221
KW-221
4.9 452
Very good!
0.00 2099-12-31
Car Air Purifier
Quick View
Picnic BagRB-262
Picnic Bag
Picnic Bag
RB-262
RB-262
4.9 95
Very good!
0.00 2099-12-31
Picnic Bag
Quick View

活動促銷禮:在銷售過程中,需要大量禮品吸引客戶來店看車,在走出去的宣傳活動中需要一些禮品與潛在客戶進行互動,例如:餐具套裝、打火機、鼠標墊、煙灰缸、雨傘、野餐墊等。

禮品推薦:

Wireless Charger Mouse PadEL-901
Wireless Charger Mouse Pad
Wireless Charger Mouse Pad
EL-901
EL-901
4.9 107
Very good!
0.00 2099-12-31
Wireless Charger Mouse Pad
Quick View
Ceramic Handle TablewareKW-416
Ceramic Handle Tableware
Ceramic Handle Tableware
KW-416
KW-416
4.9 132
Very good!
0.00 2099-12-31
Ceramic Handle Tableware
Quick View
Rectangular AshtrayTP-076
Rectangular Ashtray
Rectangular Ashtray
TP-076
TP-076
4.9 482
Very good!
0.00 2099-12-31
Rectangular Ashtray
Quick View

新車鑒賞禮:每年都有大量新車上市,根據市場產品宣傳和推廣的需要,專營店在上市發布宣傳活動中可派發一些禮品吸引來顧客來參加活動、同時也可以酬謝受邀參加活動的媒體。新車上市可選擇一些比較精致,有一定價值,能夠承載品牌特點的禮品,例如:車載空氣凈化器、太陽能移動電源、汽車水晶屏風、水晶車模、高檔雨傘、高檔打火機、高檔鑰匙包等。

禮品推薦:

PANEL POWERBN-108
PANEL POWER
PANEL POWER
BN-108
BN-108
4.9 381
Very good!
0.00 2099-12-31
PANEL POWER
Quick View
Car Model Crystal StandCT-086
Car Model Crystal Stand
Car Model Crystal Stand
CT-086
CT-086
4.9 456
Very good!
0.00 2099-12-31
Car Model Crystal Stand
Quick View
8-bone Advertising Straight UmbrellaUB-148
8-bone Advertising Straight Umbrella
8-bone Advertising Straight Umbrella
UB-148
UB-148
4.9 435
Very good!
0.00 2099-12-31
8-bone Advertising Straight Umbrella
Quick View

開店慶典禮:開業暨周年慶典專營店可選擇一些精致大氣,能承載企業文化又能代表企業經營品牌文化的一些禮品相贈,感謝媒體、政府公共部門、集團客戶、新老客戶等對專營店多年來的支持,例如,車載空氣凈化器、高檔手表、高檔香水座、高檔皮具、高檔雨傘、高檔筆記本等。

禮品推薦:

Smart WatchBD-091
Smart Watch
Smart Watch
BD-091
BD-091
4.9 497
Very good!
0.00 2099-12-31
Smart Watch
Quick View
Car Perfume HolderCU-008
Car Perfume Holder
Car Perfume Holder
CU-008
CU-008
4.9 297
Very good!
0.00 2099-12-31
Car Perfume Holder
Quick View
Leather Corporate SetST-626
Leather Corporate Set
Leather Corporate Set
ST-626
ST-626
4.9 302
Very good!
0.00 2099-12-31
Leather Corporate Set
Quick View

汽車 4s 店需要什麽樣的禮品

1、能夠兼用實用性,客戶用得到又不會去買的,車主會用,但不會買的;
能夠兼用實用性

2、新、奇、特、價格低廉、質量上乘,價值高,但價格低的;

3、在“她時代”,禮品要關註女性需求,環保、溫馨、感性的。

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