Exhibition is an important part in business activities. Whether private exhibition of cooperative project or business for customers, a successful exhibition can promote your brand and public praise of product. As the carrier of promoting company image and brand culture, the selection of popular, distinctive and practical exhibition gift is effective. In addition, the gift should be portable, otherwise no one want it even if it’s expensive. The choice of exhibition relates to customer segments. In common exhibition, there are numerous common audiences, therefore the low-cost and practical items like recycle bag, promotional napkin or advertising fan are good choices. In high-end exhibition for target customers, some valuable gifts like insulation cup, creative USB, small digital product will be popular. Or in international exhibition, you can integrate culture features into the gifts, they will be more attractive.