Sale promotion is a most common way in marketing activities. The key point to select successful promotional gifts is, if they are thoughtful and can grasp consumer psychology. Promotional gift should be practical: for housewives, house and living supplies like towel, cup, fridge magnet or umbrella are the most desirable; but for white-collar, office supplies or business items like USB flash driver or multi-functional data line will be more applicable. And the value of gift is supposed to be appealing because high price might increase cost but low price is unattractive. On the other hand, you have to consider of seasonal factor when purchasing promotional gift, only appropriate product is able to win consumers.
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